Ads in Spanish can open dealerships' doors: Growth in Hispanic customers means sales opportunities

摘要

With Hispanics buying nearly one in five new vehicles in the United States, dealerships that ignore them are missing a big opportunity, say dealers and marketing vendors. Ricky Lopez, Internet director at David Maus Toyota-Scion in Sanford, Fla., said dealerships can make a difference simply by advertising in Spanish and posting Spanish-language car videos. Lopez said David Maus Toyota, near Orlando, expects to dramatically increase sales to Latino buyers by the end of the year, largely by adopting that approach. He also is improving processes so Hispanic shoppers are matched with the right salespeople.