High-volume battle of the in-car audio brands: Different strategies set heavyweights Bose and Harman apart

摘要

Bose Corp. and Harman International Industries turned up the volume at the top of the branded in-car audio segment in late March with back-to-back feats. On March 26, Bose Corp., which originated branded in-car audio with the 1983 Cadillac Seville, said its 34-speaker Bose Panaray system will appear in the 2016 Cadillac CT6 sedan.