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CADILLAC'S DOUBLE-EDGED SWORD: Escalade does everything for the brand - except represent its future

机译:CADILLAC的双刃剑:Escalade为品牌做一切-除了代表其未来

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DETROIT - On paper, the hulking Escalade SUV represents everything that Cadillac wants to leave behind about its brand image. It shares underpinnings with Chevys and GMCs. It's not sold in any real volume overseas. Its blinged-out, body-on-frame ride offers anything but nimble performance. And yet, it's the one vehicle in the showroom that has what Cadillac executives desire most: the brand-name cachet to command top dollar, often from import-leaning customers who might not otherwise set foot in a Cadillac dealership.
机译:底特律-从表面上看,笨拙的Escalade SUV代表了凯迪拉克想要留下的品牌形象。它与雪佛兰和GMC共享基础。它在海外没有任何实际销量。其轻巧的,贴身​​的骑行方式可提供灵活的性能。然而,这是凯迪拉克高管们最想看到的陈列室中的一种汽车:名声大噪的东西常常能赚到高价,而这些钱通常来自那些可能不愿涉足凯迪拉克经销商的进口依赖客户。

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