Peugeot SR1, a radical change in image: Peugeot SR1

摘要

Peugeot is reinventing itself again, announcing integrated mobility projects exploiting the brand's presence in the scooter and bicycle markets as well as in the automotive market. This hints at a future repositioning of the brand which, without aspirations of competing in the premium arena, will nonetheless bring content that will raise it above the homogeneous mass of the purely functional high volume segment. Most importantly, the French brand is embarking on a radical new course and breaking away from the language used for the past ten years, with its distinctive gaping mouths. It all started with the 407, with a face boldly defined by an oval grille, which gradually appeared on all the other models in the fange and grew disproportionately over the years to reach caricaturised proportions.