"SMART ENERGY FOR A SMARTER WORLD," proclaimed Dave Petratis, as he held up a copy of the day's "Wall Street Journal" containing a large advertisement from Schneider Electric (www.schneiderelectric.com). As part of a new global awareness campaign touting the Capabilities of the USD14.8 billion, France-based global supplier of electricity management and automation products, the ad was timed to coincide with a Schneider Electric customer conference and exhibition being held for the first time in the United States, Called "Initiative 2006: The Gateway to the New Electric World," the Sept. 28-30 event was hosted by Schneider at the Gaylord Palms Resort and Convention Center, in Orlando, Fla. It attracted some 1,450 Schneider Electric customers and prospects.
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