QR codes quench thirst for instant wine information

摘要

Wineries can now tell their story beyond the traditional tools of label and packaging. Thanks to the advent of a new technology, consumers can scan a barcode on a wine bottle and gain direct access to a winery to make purchases and source more information. But there's work to be done before wineries are 'QR' ready. Known as Quick Reader (QR) barcodes, these new online content dissemination tools are the buzzword in the wine industry. New they are, but are they fad or a fabulous conduit to more wine sales?