How far can you take dairy claims?

摘要

It is tempting to gain market share by singing your product's praises, but if a claim cannot be entirely substantiated your reputation and bottom line are at risk. Lawyer Sharon Givont offers some case studies that show how to stay on the right side of the law. Australia's consumer protection laws appear to be straightforward - you must tell the truth, the whole truth and nothing but the truth. In reality, however, there are plenty of grey areas when it comes to claims and, as the case studies belowwill show, dairy manufacturers are susceptible to being caught out.