Clariant unveils ColorForward~R 2016

摘要

Clariant, a world leader in specialty chemicals, celebrates the 10th anniversary of its color forecasting guide for the plastics industry with the release of ColorForward~R 2016, ColorForward aims to help plastic product designers and marketing professionals make more informed color choices. Each edition presents four global societal trends that can be expected to influence consumers' behavior. The international team of Clariant specialists then selects different colors or color combinations that evoke an emotional response related to each trend, Annually surveying global trends and week-long creative workshops are important elements in the broader selection process which involves collaboration between plastics and color specialists, industry and consumer-science experts and designers and product marketers from all end markets, all around the world.