Further processing sets the stage for Shanthi Poultry's growth

摘要

Despite what is perceived as slow progress, it is evident that the market in India is shifting from live birds to processed chicken. Strong economic growth, even in the midst of the financial crisis and disease issues within the industry, has only served to strengthen farming and production fundamentals within the poultry industry in India. It is estimated that the processed chicken market in India has been growing at an annual rate of 15-20% and this level of growth would be sustained in the long term in line with this positive economic trend.