WHAT THE EXPERTS SAY ABOUT SOCIAL MEDIA

摘要

Social media is an important and effective channel to engage with, and market to, your target audience. Whilst I'm not a professional social media expert, I manage to get inbound leads on a weekly basis through Linkedln and have even had business through Twitter.Linkedln is my main channel for business-to-business social media. I have about 6,000 followers and I try and put up informative, educational, and positive posts for my audience to engage with. At no point do I post salesy messages or engage with keyboard warriors.This month I have reached out to five social media experts I know and respect for their top tips:Social media can be one of the most cost effective and powerful marketing tools to build your brand and connections online but it must be done well to cut through the noise. Think of social media as a place where your community comes to be entertained and informed and where, as a business, you're able to foster a direct relationship with past and present customers, whilst continually reaching new audiences.