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Impact of Emerging Marketing Channels in Agricultural Marketing in Uttar Pradesh

机译:新兴市场营销渠道对北方邦农业营销的影响

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Indian fanning is characterized by small and marginal holdings. They contribute about 54 per cent of marketable surplus. Hence, they should be protected by providing the remunerative prices of their produces. On account of convenience, the producers had used to dispose off their produces at door step at unreasonable price instead of going to the markets. Under this process, the middle men were swallowing off major part of price paid by the consumers. Prior to implementation of APMC Act 1963, the malpractices were peak in rural markets. Different type of deductions was also taken by buyers in rural markets. The correct weight of commodities was also not done properly. The rural markets were only buyers markets. The payment was also not made at time of purchase of commodities. The producers were much exploited by different purchasing agents. After independence, it was prime priority of Government of India to provide reasonable prices to the farmers of their produces. In order to eliminate the exploitation from market functionaries, the Government of India has passed Agricultural Produce Marketing Committee (APMC) Act 1963. Under this act, all rural markets across the country is being governed by state Governments and has come under ambit of APMC. All the states and union territorys were asked to implement the APMC Act 1963 in their respective states to safeguard the interest of producers. The sale and purchase activities have been chanelized through regulated markets and licensed traders. In orderto increase the marketing efficiency, 7161 markets were covered under APMC Act 1963 by the 27 state Governments of the country.
机译:印度煽动者的特点是持有量很少且很少。他们贡献了可交易盈余的54%。因此,应通过提供其产品的报酬价格来保护他们。由于方便,生产者习惯于以不合理的价格在门口出售产品,而不是去市场。在这个过程中,中间人吞噬了消费者支付的大部分价格。在实施1963年《 APMC法案》之前,渎职行为在农村市场最为严重。买方在农村市场也采取了不同的扣除方式。商品的正确重量也不正确。农村市场只是买家市场。购买商品时也未付款。生产者被不同的采购代理商所利用。独立之后,向政府的农民提供合理的价格是印度政府的首要任务。为了消除对市场工作人员的剥削,印度政府通过了1963年农产品销售委员会(APMC)法。根据该法,全国所有农村市场都由州政府管理,并受APMC管辖。要求所有州和工会领土在其各自州实施1963年《 APMC法案》,以维护生产者的利益。买卖活动已通过受监管的市场和持牌交易商进行了审查。为了提高营销效率,该国27个州政府根据1963年《 APMC法案》涵盖了7161个市场。

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