Most experienced importers know to turn to the Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA) when seeking assistance in buying food and agricultural products from the United States. However, there is a plethora of regional, state and private organizations that can assist buyers around the globe in procuring American food and agricultural products. In an effort to alleviate barriers and open opportunities for importers of U.S. products, Timothy Larsen, senior international marketing specialist for the Colorado State Department of Agriculture, surveyed a wide cross section of both U.S., companies and global buyers to pinpoint critical issues in order to develop programming and activities most useful to those looking to expand imports of U.S., products. "We have good news and bad news," says Larsen. "The bad news first is few in the United States or internationally know about our programming and assistance available. The good news is they would like to hear about it and receive regular information."
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