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Subaru fails to cash in fully on region's 4×4 love-affair

机译:斯巴鲁未能充分利用该地区的4×4恋爱关系

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摘要

Here in Europe Japanese carmaker Subaru discovered a beckoning market niche well before anyone else. Prior to today's 4WD craze, Subaru already stood out as a 4×4 pioneer. So much so in fact, to paraphrase Henry Ford, back in the late 1970s you could have any Subaru as long as it had permanent four-wheel-drive. Yet, whichever way its European presence is analysed, Subaru clearly failed to cash in fully on the continuing European love-affair with all things 4WD and Crossovers in particular.
机译:日本汽车制造商斯巴鲁(Subaru)在欧洲比其他任何人都早发现了一个吸引人的市场利基。在今天的四轮驱动汽车热潮之前,斯巴鲁已经脱颖而出,成为4×4的先驱。实际上,以如此解释,亨利·福特(Henry Ford)在1970年代后期就可以拥有任何斯巴鲁,只要它具有永久性的四轮驱动即可。然而,无论以哪种方式分析其在欧洲的影响力,斯巴鲁显然都无法完全利用持续的欧洲恋情(尤其是四驱车,尤其是Crossovers)获利。

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