机译:参与式市场定位的概念:加强品牌股权的组织方式方法
is a partner in Equilibrium Consulting. He is the author of a number of articles and papers and eight books including The Corporate Image The Corporate Brand Living the Brand and Branding Governance (with Rune Bjerke). He is also the editor of Beyo;
is an Associate Professor at Oslo School of Management. Previously he taught at BI Norwegian School of Management. He holds a PhD from the University of Otago in New Zealand. He is the co-author of Branding Governance.;
pa rticipation; marked orientation; brand elements; brand equity;
机译:参与式市场定位的概念:加强品牌股权的组织方式方法
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