MILEAGE 417: SSANGYONG REXTON ULTIMATE

摘要

Having plenty of spare time, I've been dwelling on how our tastes might change as we drive away from the lurgy. Am I being naive in anticipating a shift from obvious, in-your-face branding? After all, Dominic Cummings wasn't just lambasted for driving during lockdown, but also because he drove there in a well-known premium 4x4. He should have hit the north in this. Cover any lettering on the SsangYong and the badge is invisible. I'm not sure the press office will treasure that observation, but let me hastily explain how that might be a good thing. Conspicuous affluence was a recognised disease long pre-Corona. We are a small C conservative nation; emotionally and financially, we invest in brands as a shorthand for signalling our success and taste, as well as reassuring ourselves that our money is safely spent. Now consider this Rexton. Here's a brand I have spent unrecoverable minutes of my life trying to convince my mother is not a name I made up. Having taken years to pronounce the Mitsoobishi (though she bought one), SsangYong is gobbledygook to her, as I believe it remains to many.