A systems approach to dynamic performance assessment in new food product development

摘要

Background: Despite a great deal of research and knowledge, the failure rate of new food products is still high. Developing new food products is complex, since multiple functions, i.e., marketing, technology, and consumer researchers, are involved. How their decisions interrelate and affect product performance over time, i.e., throughout product life-cycle, has been scarcely studied for the food domain. Systematic assessment of product performance factors can lead to improvement, but such approach is yet lacking for new food products.