On 30 September 2020, the Advertising Standards Authority upheld 32 complaints against a TV advertisement run by Marlow Foods Ltd (trading as 'Quorn'). The ad claimed that 'Quorn Thai Wondergrains', a product launched in 2019, had a beneficial effecton climate change and could help viewers to reduce their carbon footprints. Complainants argued that the claims were insufficiently substantiated and were misleading, in breach of the UK Code of Broadcast Advertising (the BCAP Code).
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