Citroen has reinvented the C4 Cactus as an oddball family hatchback. That means it now faces the class-leading Skoda Octavia. FROM TRENCH COATS to trainers, wallets to watches, history is littered with the attempts of companies to reinvent common commodities as items that will be coveted by higher-class consumers. Some have met with huge success - the Apple iPhone being one obvious example - while others have fallen flat. Remember Dasani bottled water?
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