Why is your veterinary clinic giving up pharma sales?

摘要

I often hear practice owners and managers complain about how the internet and big-box stores are taking over their prescription business and cutting into their profits. But there's a little irony here, as a lot of the same practice owners and managerswho cry about the prescription marketplace are buying their eyeglasses at national discount outlets and their groceries at Costco, and playing veterinary distributors against each other for the best deals for products and supplies to stock their clinics. So I have to ask: Why is it OK for you to shop around but not your clients? Don't get me wrong, I'm on your side, but some of what we're seeing is human nature.