What Are You Eating?

摘要

As a potato industry member, I am sure your answer is potatoes. But what if you are a competitive athlete? As a result of the new Potatoes USA performance strategy the answer is increasingly "potatoes". The What Are You Eating? campaign is positioningpotatoes as real food that leads to real performance. This campaign is being directed towards competitive athletes (people who workout at least three times a week and who participate in individual or team competitions) and the nutrition influencers theylisten to (trainers, coaches, sports dieticians, active lifestyle bloggers and elite athletes). To create a moment of re-evaluation, where consumers look at potatoes in a whole new way, we must create a broad conversation about the nutritional benefitsof potatoes and this must be led by influencers.