New Study Analyzes Consumers' Path To Purchase For Fresh Potato Category

摘要

Potatoes are a valuable commodity to retailers. According to a 2019 Information Resources Inc. (IRI) study on product affinity analysis, fresh potatoes can increase the size of consumer baskets at retail from $42.60 to $79.49. As retailers continue toevolve to meet the demand of consumers, it is important to know how they are utilizing both online and in-store resources to decide to purchase potatoes. Kantar Insights Consulting (Kantar*) conducted a study for Potatoes USA analyzing the path to purchase for the fresh potato category.