Pirelli's digital technologies have made it ready for second wave of Covid-19

摘要

WHILE 46 PER CENT of the global population is still without internet access, the Covid-19 pandemic has demonstrated the effectiveness of digital technologies. And specifically companies such as Pirelli are now better prepared for a possible second wave of Covid-19 because of the digital technologies they have deployed. Pier Paolo Tamma, SVP and Chief Digital Officer of Pirelli and Dr John O'Shea of Dell Technologies shared their views at the Global Manufacturing and Industrialisation Summit's Virtual Edition on 8 July 2020. The main point is: companies that embarked on digital transformation programmes years ago are now reaping the rewards and successfully navigating the disruption caused by the pandemic. Those with technology based on Artificial Intelligence (AI) are said to be particularly well-placed. Pier Paolo Tamma said the pandemic demonstrated the effectiveness of the digital technologies the Italy-based tyre manufacturer had adopted in recent years: "This was a chance to review our priorities and maybe to accelerate the part of the programme related to cost optimisation, for example, which is very critical for all companies now," he said.