Reduced floorspace, more digital content - new format for The Tire Cologne

摘要

The exact timing for a return to a pre-2020 kind of normalcy is anyone's guess, and this uncertainty makes event planning a risky undertaking. The organisers of tyre exhibition The Tire Cologne are therefore hedging their bets by combining the traditional trade fair format with a virtual show. Both are scheduled to take place between 18 and 20 May 2021. Organisers Koelnmesse and the German Tyre Retail and Vulcanisation Trade Association (BRV) are planning a "hybrid trade fair" that combines a smaller version of the established biennial show (it calls this a "presence trade fair") supplemented by a digital element, TTC@home.