Nowadays, many manufacturers not only carry out various online activities, but also launch a variety of offline marketing events to increase the exposure of products and brands. Major merchants resort to various "singular tricks", such as adopting "experiential marketing" and setting up offline experience stores, which are the main means for major brands to attract the attention of consumers.The so-called "experiential marketing" comes as a business model of "try before you buy". The operation and management of this draws on that of the 4S (satisfaction, service, speed, and sincerity) concept, integrating self-observation, self-tasting, self-experience, and self-purchase. At present, many brands opened offline experience stores. One of the most common and intuitive experience stores is the flagship store of smart phones, such as the world-renowned iPhone flagship store, which displays products in showcases to facilitate consumer experience and make consumer choices.
展开▼
