Research on the Construction of Consumption Experience Dimensions for the E-Commerce Offline Store

摘要

Under the background of new retail, many E-commerce giants at home and abroad have started to open offline stores, and claimed to incorporate the consumption experience of offline stores into the superior future strategies. Based on the literature review and practical research methods, this paper explores the characteristics of this new E-commerce offline store which involves online and offline consumption experience features, and constructs the consumption experience dimensions belonging to the E-commerce offline store: sensory experience, emotion experience, service experience, convenience experience, interaction experience.