In today’s fashion field, in addition to clothing and footwear, luggage also has most of the consumer market. Bags and luggage products are different from consumer goods such as clothing and accessories. The luggage market has greater potential and expansion capacity. With the advent of 2020, major progress has been made in building a well-off society in an all-round way, the level of the national economy has continued to improve, and the quality of life of our residents has become better and better. Consumers purchasing items not only consider quality and function, but also put forward requirements on quality and personalization. Compared with the traditional offline luggage stores, experiential offline stores pay more attention to consumers’ purchase process, optimize the purchase process, and satisfy the spiritual consumption experience. Today, many brands have begun to pay attention to the experience design of offline physical stores, but it is not enough, especially for luggage stores. In the era of the explosion of the experience economy, exploring the user experience and integrating experience design into the physical stores of luggage and bags has become a research hotspot in the new era.
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