Exploring Innovative Information Seeking: The Perspectives of Cognitive Switching and Affinity with Digital Libraries

摘要

Drawing on adaptive structuration theory (AST), this study develops a research model to explore innovative information seeking in the context of digital libraries from the perspectives of cognitive switching and affinity. Innovative information seeking behavior is the combination of innovative IT (information technologies) use behavior and information seeking behavior and subsequently refers to innovative IT use oriented to information seeking. A research model was developed and survey data were collected. The partial least squares (PLS) structural equation modeling (SEM) was employed to verify the research model. The findings suggest that affinity with digital libraries is the most powerful determinant of innovative information seeking. Meanwhile, task nonroutineness and disconfirmation have positive effects on innovative information seeking; the effect of social influence on innovative information seeking is overpowered by affinity with digital libraries. The findings and their implications for theory and practice are discussed.