More than a protective medium,packaging connects the consumer to a product.It also has evolved as a platform for brands to convey their advocacies to certain causes like health,safety,or ecological awareness.Multi-conglomerate Unilever,in a 2017 international study it did,says that 33% of consumers are now choosing to buy from brands they believe are doing social or environmental good.Although sustainability is increasingly becoming a priority for consumers when making purchasing decisions,many businesses have not sufficiently prioritised sustainability and circularity when considering the design,use and disposal of packaging,with the majority of packaging still being of single-use and non-recyclable,says a report by the World Economic Forum.Still,in keeping with the trends,more circular packaging solutions are being developed through biobased materials,downgauging and recyclability.
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