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Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

机译：好的，谷歌！：对消费者参与和忠诚度的语音助理的实证研究

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Abstract >E‐commerce shopping has gradually become a norm in consumers’ choice of shopping channel and part of this shopping process is aided by advance technologies including voice assistants (VA). There is a variety of artificial intelligence that is being developed in the market currently, and one of which has gradually gained its presence or information acquisition is the VA. In this paper, we propose a model that investigates the technology acceptance model constructs (perceived ease of use and perceived usefulness) and its effect on the engagement and loyalty between VA and consumers. Our model also investigates the moderating role of localizing VA between transactional and nontransactional based online activities. This study highlights the implication of technology integration in an e‐commerce environment. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><abstract type =“main”xml：lang =“en”> <title type =“main”>抽象</ title> >电子商务购物逐渐成为消费者选择购物渠道的规范和部分此购物过程由推进技术提供帮助，包括语音助理（VA）。目前市场正在开发各种人工智能，其中之一逐渐获得其存在或信息收购是VA。在本文中，我们提出了一种调查技术验收模型构建体（感知使用和感知的有用性）的模型，以及其对VA和消费者之间的参与和忠诚度的影响。我们的模型还调查了本地化VA在事务和非讲基于在线活动之间的调节作用。本研究强调了技术集成在电子商务环境中的含义。</ p> </ abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-30111/'>《Psychology & marketing》</a> <b style="margin: 0 2px;">|</b><span>2019年第5期</span><b style="margin: 0 2px;">|</b><span>共13页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Moriuchi Emi&option=202" target="_blank" rel="nofollow">Moriuchi Emi;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>MIS Marketing and Digital Business DepartmentRochester Institute of Technology E. Philip Saunders College of Business Rochester Institute of Technology 108 Lomb Memorial DriveRochester New York;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span><a href="https://www.zhangqiaokeyan.com/clc/386.html" title="应用心理学">应用心理学;</a></span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=E‐commerce&option=203" rel="nofollow">E‐commerce;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=engagement&option=203" rel="nofollow">engagement;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=localization&option=203" rel="nofollow">localization;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=loyalty&option=203" rel="nofollow">loyalty;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=voice assistants&option=203" rel="nofollow">voice assistants;</a> </p> <div class="translation"> 机译：电子商务;参与;本地化;忠诚;语音助理; </div> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704024665566.html">Okay, Google!: An empirical study on voice assistants on consumer engagement and 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translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：零成本忠诚度和消费者参与度计划 </span> </p> </li> <li> <div> <b>4. </b><a class="enjiyixqcontent" href="/patent-detail/06130420662462.html">NUMBER-ASSISTANT VOICE INPUT SYSTEM, NUMBER-ASSISTANT VOICE INPUT METHOD FOR VOICE INPUT SYSTEM AND NUMBER-ASSISTANT VOICE CORRECTING METHOD FOR VOICE INPUT SYSTEM</a> <b>[P]</b> . <span> 外国专利：  US2012303368A1 </span> <span> . 2012-11-29</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：号码辅助语音输入系统，用于语音输入系统的号码辅助语音输入方法和用于语音输入系统的号码辅助语音校正方法 </span> </p> </li> <li> <div> <b>5. </b><a class="enjiyixqcontent" href="/patent-detail/06130429272317.html">Computer-aided studying of probabilistic network from data record of measured, experimentally determined and/or empirical values, comprises studying structure of non-directed graphs having nodes and non-directed edges from the data record</a> <b>[P]</b> . <span> 外国专利：  DE102007044380A1 </span> <span> . 2009-03-19</span> </div> <p class="zwjiyix translation" style="max-width: initial;height: auto;word-break: break-all;white-space: initial;text-overflow: initial;overflow: initial;"> <span>机译：根据测得的，实验确定的和/或经验值的数据记录对概率网络进行计算机辅助研究，包括研究具有节点和来自数据记录的非定向边的无向图的结构 </span> </p> </li> </ul> </div> </div> </div> <div class="theme cardcommon" style="overflow: auto;display:none"> <h3 class="all_title" id="enpatent55">相关主题</h3> <ul id="subject"> </ul> </div> </div> </div> </div> <div class="right rightcon"> <div class="details_img cardcommon clearfix" style="margin-bottom: 10px;display:none;" > </div> </div> </div> <div id="thesis_get_original1" class="downloadBth" style="bottom: 19px;z-index: 999;" onclick="ywcd('0704024665566','4',7,2,1,'',this,24)" class="delivery" prompt="010401" title="通过人工服务将文献原文发送至邮箱" >获取原文</div> <div 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