THE GENRE AND THEMATIC FEATURES OF THE CRIMEAN MEDIA'S DISCOURSE

摘要

The topicality of the research is explained by the fact that media activity of any region has an immediate impact on forming public opinion and moral values, which, in their turn, are also reflected on the mass media agenda. Mass media as creators of information content provide for forming their consumers' positive or negativey attitude to events. The object of the study is the discourse of the regional media in the Crimea since it is correlated with that of the dominant Russian mass media and combines both local and national characteristics. The author focuses on the genre and thematic features of the media texts that enrich the regional worldview with content meaningful for the residents of the area. This content reflects culture-bound concepts and values of the society, and contains a special code, which is determined by local lifestyle and culture. The texts are composed in a way that they make the audience share these values and concepts and become committed to them.