Contractors shouldn't stop marketing during COVID-19

摘要

Rethink marketing and SEO strategies rather than cutting budgets. Any time you turn on the TV nowadays, consumers are overwhelmed with advertisements on how different brands are addressing and handling the COVID-19 pandemic. Cottenelle launched its #ShareASquare campaign in partnership with the United Way, pledging $1 million and one million rolls of toilet paper to United Way Worldwide's COVID-19 Community Response and Recovery Fund. AT&T had a fun little ditty using the "School Days" track by Chuck Berry, highlighting its newly created $10 million fund to support distance-learning tools, curriculum and resources for educators and families.