Exploring the National Marketing CampaignQ&A with the APC

摘要

The American Pecan Council launched pecans' national brand and congruent marketing campaign just a little over five months ago. Since then, "The Original Supernut" hasmade appearances on "Good Morning America," been featured in numerous national publications, and been promoted by food bloggers, dietitians, and influencers. But if you're not looking for it, the marketing campaign may seem to be nonexistent.