ACT/9,the title of the Automotive Colour Trends 2019-20,is a demand to shape the future with an active attitude.By analysing technological trends and societal changes,the designers at BASF's Coatings division translated this drive into a collection of future colour inspirations for automotive surfaces.Four design studios from North America,Europe,Middle East,Africa and Asia Pacific worked within this collaboration.The focus on these regions creates a profound understanding of the respective markets and its colour drivers.The global colour trends mirror the positive commitment towards connecting digital innovations with human needs.The increasing relevance of digitalisation underlines the acceptance of computer-based support.A decisive rethinking of resources is moulding new product landscapes and consumption patterns.
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