Rising Star: Tips From a Building YouTuber

摘要

For independent retailers,social media can be a tool for you to promote sales,products and business culture.It's important to use caution when promoting your business online,because social media can also become a forum for complaints that can spiral into potentially harmful conversations.If you manage it responsibly,social media is one of the best ways to reach potential customers.Matt Risinger,owner of Risinger & Co.,started a YouTube page on a whim to show off some of his building projects around Austin,Texas.In a few years,his personality and knowledge have grown the page's following to 350,000-plus subscribers.Here are a few tips from Risinger on how to use social media responsibly and in ways that will benefit your business.