Run tonard the Light:New sunscreens and scalp protection for summer abound

摘要

Heightened awareness surrounding the dangers of over-exposure to the sun has led to increased demand for sun protection,according to market research firm Euromonitor International.Stemming from a reported increase of 77% in the diagnosis and treatment of non-melanoma skin cancers between 1994 and 2014,according to the Skin Cancer Foundation,consumers are opting to invest in sunscreens that will effectively prevent damage from harmful UV rays.