DSP 20 GROUP MEMBER MAKES IMPASSIONED PLEA TO BUSINESS OWNERS AFTER NEAR TRAGEDY

摘要

If you could make a change in your business to increase profits,you'd do it.But what if you could invest in your employees to save a life? It's a question Jeremy Hanford posed,at a recent Dealer Strategic Planning 20 Group meeting in Torrance,Calif.Hanford owns Hanford Tire and Service Inc.in London,Ontario.His wife is a figure skating coach - active,fit,healthy.But a rare condition called sarcoidosis caused her to go into cardiac arrest one day after work.Two people nearby knew CPR.One froze while the other jumped into action.”If he wasn't there,it would have been a totally different outcome for my family,”Hanford says,who took his experience and turned it into a business practice.He invested in CPR certification'for his employees and defibrillators for his stores to ensure there are at least two people on the clock who would know how to help in case of an emergency. “Sometimes it's not about the money,”Hanford says.”Investing in your staff to know CPR and buy a defibrillator,it's not about profit;it's about being a human being and the possibility of saving a life.”Hanford presented his case to his fellow DSP 20 Group members.It sounds like a personal plea,but it's not unusual among this group.