In April, I was invited to what could be termed the most innovative fragrance launch of the year. It was for Jo Malone's India-inspired Cologne Intense in Jasmine Sambac & Marigold. The venue was the Dadar Flower Market in Mumbai and the call time was 6am. It was an unusual launch, to say the least, but quite refreshing. But what was more startling than the launch was the fragrance itself.
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