Changing MindsOne Conversation at a Time

摘要

"BACK IN 2000, when I was living in Wisconsin was this place called Willy Street Co-op, and it was as green granola crunch as you get. I loved going there — consumers had to buy-in — but they were against technology in food and agriculture. So I thought, why don't I just host a little get together in the community room and share what I know about technology and food."I made a mistake that many scientists make. I was arrogant, I was speaking over their heads and I buried them with information. What I was trying to do was to make them feel better, but I actually made them feel a lot worse."