BRINGING THE FUTURE INTO FOCUS

摘要

AERC was at a crossroads. With locations on the East and West coasts, it processed universal waste and was also getting serious about IT asset disposition. The question was, which one should it lead with? "Do we want to position AERC as a universal waste company that handles electronics, or as a high-end [IT] asset management company that also does universal waste?" Mark Kasper, AERC's chief operating officer, says of the decision the company faced. He also had the responsibility of integrating AERC into Clean Earth, a company that provides a wide array of remediation, disposal, recycling, and beneficial reuse services for both hazardous and nonhazardous materials. "That's the pivot-it can be both, but we need to lead with one."