Diving into the world of digital marketing can be intimidating for small businesses, and outdoor power dealerships are no exception. To help avoid confusion, we've broken down digital marketing into a digital marketing playbook of 12 easy-to-start, easy-to-build-upon steps. Strategy. Decide on your business goals, and stick to them. Choose a few very specific goals, and then build upon your accomplishments. Goals such as "I want to sell more used inventory" aren't specific enough because they're hard to measure. Instead, try "I want to sell more Husqvarna zero-turn mowers." Specific, targeted goals like this make it easy for you to test, track and adjust your marketing efforts to maximize return on investment. Pro tip: Don't forget to ensure your goals are time-bound.
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