Social network recruiting: PART TWO OF A TWO-PART SERIES ON USING SOCIAL MEDIA TO GAIN NEW HIRES

摘要

Gone are the days of hammering”Now Hiring”signs at the end of your driveway.According to a 2017 survey from the Society for Human Resource Management,84 percent of organizations reported using social media to recruit in 2015.Now that you've established your social media sites,it's time to delve into the best recruiting strategies.Laura Sage,director of workforce services at Butler Tech,offers a few tips for accomplishing this goal that go beyond simply posting a job listing online.1.Invite students to tour your propane operation,then use the tour to leverage social media traction.This not only offers an educational viewpoint of your operation,but also an opportunity to accrue followers and potential leads.Sage suggests setting up a step-and-repeat banner with your company's logo and,at an appropriate time,let students take photos with the background to share on social media.Make sure your company's social media handles are included so the students can both follow and tag your accounts.”You now have a list that allows you to get in contact with those students,”Sage says.