Snackification is a trend across all categories.Opportunity: Fragmentation of markets and a variety of consumer preferences means opportunities abound. Consumers are very willing to pay to try new and innovative healthy snacks.Reinvention: Snacking companies are shaking up old categories and markets - such as the reinvention of meat snacks as a premium, tasty and healthy product.No limits on innovation: Product developers and marketers should open their minds to create innovative propositions beyond consumers' imaginations then build consumer demand for them.Permission to indulge: Giving people permission to enjoy an indulgent snack is one of the most effective marketing strategies. Make it premium: Even mass-market consumers will pay a premium for a good-tasting snack, so why not focus on a premium market and get more money for your efforts?
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