Appealing to iGen

摘要

We recently published a study that showed the number of colleges and universities offeringhorticulture-related degrees declined from 446 to 209 during the 20-year period between 1997 and 2017 (bit.ly/allenhorfl). This decrease of over 50 percent, combined with decreasing enrollments in landscape horticulture at many colleges, means that it is more important than ever to understand how today's young eople think in order to more effectively recruit them.