Development of Scale to Measure the Attitude of Farmers towards different Audio-Visual Electronic Media and Its Application

摘要

The present study was contemplated to develop and standardize a scale to measure the attitude of farmers towards audio-visual electronic media. The attitude scale developed was found to be reliable and valid. Among the different treatments, Mobile (Whats App) treatment has got highest significance compared to television and agriportal. When compare to control group it can be clearly noticed from the results that treatment area has got more favourable attitude towards different audio-visual electronicmedia. The results revealed that as high as 43.33 per cent of the farmers had favourable attitude, whereas 33.33 and 23.33 per cent of the farmers had most favourable and least favourable towards Audio-visual electronic media, respectively.