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Can Labels Affect a Consumer Willingness to Pay More?

机译:标签可以影响消费者的支付意愿吗?

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摘要

Until the late 1960s, there was little information on food labels to identify the nutrient content. It wasn't until the early 1970s that regulations were imposed that required nutrition labeling on FDA-regulated foods. And it was only in the 1990s that the format of nutrition labels were addressed and the reader-friendly design which we know as the Nutrition Facts Label was developed. Today, many foods include the Nutrition Facts Label, and others like the Facts Up Front Label, American Heart Association's Heart-Check mark, and even more like "fat free" or "low sodium."
机译:直到20世纪60年代末,有关食品标签的信息很少,以鉴定营养素含量。 直到20世纪70年代初,才施加了对FDA调节食品所需营养标签的规定。 它只在20世纪90年代,营养标签的格式得到了解决,并且我们所知道的读者友好的设计是制定了营养事实标签。 如今,许多食物包括营养事实标签,其他食物等其他人喜欢前面标签,美国心脏协会的心脏检查标记,甚至更像“无脂肪”或“低钠”。

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