摘要：随着国际文化的交流和渗透，伴随着欧美、韩国、日本的卡通大片、卡通形象的全球盛行，一股卡通热潮席卷中国，深受学生、年轻人及家长们的热捧，成为一支不可小视的潜力股。研究表明，中国社会已经形成了庞大的卡通动漫迷，儿童、学生、时尚青年人群，他们是中低消费最频繁的人群，他们主导了卡通动漫消费的主流。而卡通造型的充分运用，充分扩大了商品的附加值。%With the international cultural exchange and inftitration, with Europe and the United States, South Korea, Japan cartoon tracts, the cartoon image of the global rise, a toon boom in China, by students, young people and their parents Repent, become a key potential shares. Research shows that, the Chinese society has formed a huge cartoon fans, children, students, young fashion crowd, they are most frequently low consumption crowd, they dominated the cartoon animation of the mainstream consumer. The cartoon made full use of, to increase the added value of goods.
