Going Beyond Likes and Followers, How Fitness Clubs Can Leverage Social Media

摘要

Social media is one of the most popular and probably most misunderstood aspects of today's digital marketing and communications mix. It's easy to get lost in obtaining page likes and followers, yet is your target audience seeing your messages on social media channels? Unfortunately, probably not. Approximately 84% of Facebook newsfeed stories are not seen whereas roughly 71% of tweets are ignored. And the issue doesn't only affect smaller brands and companies. On average, top musicians only received ONE retweet for every 30,000 followers. Even Justin Timberlake is having issues bringing social back. The following tips will help you effectively and appropriately leverage social media to new potential members/clients, existing members/clients, and major search engines.