BEYOND LIKES, FANS, AND FOLLOWERS: HOW SOCIAL MEDIA CAN DRIVE REAL BUSINESS OBJECTIVES

摘要

Social media presents an unprecedented opportunity for brands to listen, share, connect, and engage with their prospects, customers, and other stakeholders. But it isn't and will never be easy. Your audiences have access to literally millions of sources of information, all competing with your branded messages for attention.rnThe very nature of social media-driven by real people, having real conversations- means brands must themselves be more "human." The ease of sharing an organization's foibles means they must embrace social media to their very core and not simply regard it as another channel to market. This is achieved by empowering every department (and every employee) to achieve its business objectives via social media.