A BRIGHT FUTURE? A WHITE PAPER ON THE DIGITALISATION OF COLOUR IN PACKAGING HAS BEEN PUBLISHED BY BOBST

摘要

The power of colour is well known with brand owners using colour to engage with customers in many ways.Indeed,research shows that up to 85% of customers’first impression is based on colour alone,with colour increasing brand recognition by up to 80%.We all know the Nivea blue and the Coca-Cola red.Colour quality and consistency was-and remains-a very strategic and sensitive topic for both brand owners,printers and converters.As technology evolves,it is important to understand the perspective of brand owners and their view on the latest developments in colour management.