Tracking consumer habits

摘要

Cahanging consumer purchasing habits and the digital economy was thetheme for this year's annual conference of European fresh produce association Freshfel Europe, which took place on Friday 8 June at the Movenpick Hotel in Hamburg, Germany.Setting the scene, Andreas Brueg-ger of dfhv and Philippe Binard of Freshfel pointed out that digitali-sation was one of the top priorities for the fresh produce industry, with its impact already widespread and investments being made throughout the supply chain as companies try to adapt. "Look at the impact globally of digitalisation," Bruegger outlined. "We are seeing the implementation of robots, growth in online retail, consumer habits changing. The question is, how can we keep in touch?"